GOCHU

Branding / Visual Identity

Gochu is a Korean street food brand designed to capture the bold, playful energy of contemporary casual dining. Created as part of a brief, it mixes punchy design with nods to Korean culture and street food aesthetics.

The identity includes a punchy logotype, expressive typography, and vibrant red-on-black visuals applied across menus, uniforms, and packaging.

This project explores how confident branding and strong tone of voice can help establish a memorable presence in a competitive food scene.