Chain Reaction

Branding / Campaign

Chain Reaction repositions the Irish Cycling Campaign by directly connecting with young adults, students, and commuters, giving Ireland’s everyday cycling culture a stronger, more unified voice.

Although Ireland’s cities are full of cyclist, most are not aware of the organisation that represents them. Chain Reaction bridges that gap, making ICC visible, relevant, and culturally present.

The identity uses expressive typography, bold colour, and directional graphic motion to capture the energy of urban cycling and the chain reaction feeling. Posters, social content, and campaign messaging invite cyclists to join the movement shaping safer, better cycling in Ireland.