First Pint

Visual Identity / Campaign

First Pint is a blood-donation initiative designed to motivate young adults to donate blood for the first time. Young people are the demographic most able to give blood, yet least likely to do it. First Pint reframes donation as something social, positive, and worth showing up for.

The identity uses bold typography, expressive motion, and playful language to make blood donation feel modern and culturally relevant. The campaign introduces a set of posters, motion graphics, social content, and outdoor executions, all centred around the idea of giving your first pint and becoming someone’s lifesaving hero.