The Other Side

Branding / Visual Identity

The Other Side is a reimagined funeral-care brand created for a ICAD Upstarts brief, challenging how we think about farewells. The project blends the intimacy of a funeral with the atmosphere of a cultural festival, shifting the focus from loss to remembrance, community, and renewal.

The identity centres on growth, using hand-scanned plant textures, warm natural colours, and gentle typography to express continuity and care.

Every touchpoint is designed to feel human and uplifting, transforming remembrance into something shared, gentle, and alive.